SMS Text Marketing has great strength over other forms of mobile media advertising. Other mobile media outlets include email, mobile Web, IM, multimedia messaging, applications, or social media – such as Facebook or Twitter.
SMS Text Marketing has great strength over other forms of mobile media advertising. Other mobile media outlets include email, mobile Web, IM, multimedia messaging, applications, or social media – such as Facebook or Twitter. The mobile phone has become an essential tool, in fact, most people can’t let it out of their sight! This presents great opportunity for businesses to reach consumers – via their preferred form of communication. People use text messaging to communicate with their friends and family. This technology is no longer reserved for personal communication, businesses are starting to take notice of how powerful SMS Text Marketing truly is.
One of the best things about SMS is the permanence factor. The receiver doesn’t have to be available in order for a message to be sent. If someone doesn’t have a good cell signal, or if their phone is turned off – the sender can still send their message. When the receiver comes into better service, turns their phone back on, or simply just checks for new messages – that message will pop up for them to read. Either way, it remains in the consumer’s cell phone until it is read, and deleted. This truly adds to the convenience of the text message.
Another great aspect, is the versatility. Some may think that a text message is simply 160 characters of text – what can possibly be done with that? A lot more than you think! An established SMS Marketing company, such as Social Fuse, will be more than happy to go over the possibilities involved in a text marketing campaign. These can vary between different industries, but the result remains positive regardless of what type of business you have.
Marketers can send digital content via text – such as music, pictures, logos, or video clips. Just through use of text alone – a business can create mobile coupons or vouchers. Not to mention the opportunities to send a statement message. Inform a customer about a sale, promotion, or event. Or send an enlightening message, a helpful tip, or provide advice. A fresh idea of text marketing usage is the mobile business card. This is a green-friendly approach to the old-fashioned business card exchange. A business professional can encourage the client to text-in, so they can exchange personal information for future interaction. Plus, this can be set up so that the user’s cell phone can instantly save and store the data in a contact database for later reference.
There are great benefits to applying SMS Text Marketing to current marketing techniques. With our evolving society, it is very important for businesses to evolve also – current communication is the key toward making the strongest connection between business owners and consumers. Text is that balance between simplicity and effectiveness.